# Customer Journey & Upgrade Paths Visualized

> Published on ADIN (https://adin.chat/s/customer-journey-upgrade-paths-hybrid-3p1z)
> Type: Diagram
> Date: 2026-03-13
> Description: Explore the flowchart showing user upgrades and decisions in the hybrid customer journey model.

Mermaid diagram:
graph TB
    Start[New User] --> Free[Free Tier<br/>50 credits/mo]
    Free --> Decision{Usage Pattern?}
    
    Decision -->|Sporadic<br/>experimenter| StayFree[Stay Free<br/>85% churn]
    Decision -->|Weekly<br/>hobbyist| Creator[Creator Plan<br/>$15/mo]
    Decision -->|Daily<br/>side hustle| Pro[Pro Plan<br/>$35/mo]
    Decision -->|Production<br/>team| Studio[Studio Plan<br/>$75/mo]
    
    Creator --> CreatorValue{Value Realized?}
    CreatorValue -->|Yes| ProUpgrade[Upgrade to Pro<br/>68% retention]
    CreatorValue -->|No| Churn1[Churn<br/>32%]
    
    Pro --> ProValue{Revenue Generated?}
    ProValue -->|Yes| StudioUpgrade[Upgrade to Studio<br/>72% retention]
    ProValue -->|No| Downgrade[Downgrade to Creator<br/>18%]
    ProValue -->|Marginally| StayPro[Stay Pro<br/>10%]
    
    Studio --> Enterprise{Enterprise Need?}
    Enterprise -->|Custom volume| Ent[Enterprise<br/>$250+ custom]
    Enterprise -->|No| StayStudio[Stay Studio<br/>88% retention]
    
    style Free fill:#e1f5ff
    style Creator fill:#b3e0ff
    style Pro fill:#66c2ff
    style Studio fill:#1a8cff
    style Ent fill:#0066cc